Quantitative research is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results
of which can be depicted in the form of numerical. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly.
Quantitative outcome research is mostly conducted in the social sciences using the statistical methods used above to collect quantitative data from the research study. In this research method, researchers and statisticians deploy mathematical frameworks and theories that pertain to the quantity under question.
As mentioned above, quantitative research is data-oriented. There are two methods to conduct quantitative research. They are:
• Primary quantitative research methods
• Secondary quantitative research methods
Primary quantitative research methods
Primary quantitative research is the most widely used method of conducting market research The distinct feature of primary research is that the researcher focuses on collecting data directly rather than depending on data collected from previously done research
Secondary quantitative research methods
Secondary quantitative research or desk research is a research method that involves using
already existing data or secondary data. Existing data is summarized and collated to increase
the overall effectiveness of research.
This research method involves the collection of quantitative data from existing data sources
like the internet, government resources, libraries, research reports, etc. Secondary quantitative
research helps to validate the data that is collected from primary quantitative research as well
as aid in strengthening or proving or disproving previously collected data.